Website SEO audit is a must-to-do step, especially when you want to improve your traffic. Auditing your site’s SEO involves many factors and it is a vast area of study. The companies offering Search Engine Optimization Service also include website SEO audit to give the insight into your company’s performance over the internet. The five most talked factors that are needed to evaluate are Accessibility, Indexability, On-page ranking factor, Off-page ranking factor, and a Competitive analysis.
Accessibility comes first on the list because if search engines are unable to access your site, the site is better to die. Use the Robot.txt to direct the visit of search engines crawler by restricting some pages of your site. The robot Meta tag helps the crawler to identify whether this page should be indexed or not. There are some other factors also that need to take into consideration, including HTTP status codes, XML Sitemap, Site architecture, and so on.
The second step of the Website SEO Audit is indexability. While the accessibility ensures the access to the pages, the indexability takes care of how many pages are indexed by the search engine crawler. The easy way to identify the total indexed pages is that use “site:” command along with your website URL on the search bar of the browser. There are a few things that need to mention while doing Indexability, such as index sanity checks, page searches, brand searches, search engine penalties, and more.
On-page ranking factor:
For the Website SEO Audit, on-page ranking factors have some essential roles to play. They have a direct connection to the rank of a website. There are generally two types of ranking factor – page level characteristic and domain level characteristic. The one-page analysis considers a few essential things, including URLs, Content, Information architecture, keyword cannibalism, HTML markup, Titles, meta descriptions, images, outlinks, and more.
Off-page ranking factors generally ensure the popularity of your page. The best Search Engine Optimization Service has given importance to both on-page and off-page SEO rules for your business. For the SEO audit also, off-page ranking holds values. It checks trustworthiness by checking keyword stuffing, hidden text, and cloaking. The off-page ranking is as vast as the on-page ranking, and it includes many important things such as authority, social engagement, and more.
As long as the Website SEO Audit is concerned, competitive analysis comes attached to it. The companies offering the service undergo full analysis of your competitor’s site to understand your SEO more clearly.
You know your site’s performance very well through the SEO audit. It rechecks your SEO strategies and finds out the errors. SEOrely is the company that gives you complete analysis strategies of your website. Get the best SEO audit and search engine optimization for your company.