Tag Archives: SEOrely

Reviews for Business

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Want to grow business faster? Want to build reputation stronger than your competitor? Want to reach your audience quicker than any other? You have to invest time in gaining consumer reviews. No matter what you sell, make sure that your website has customer reviews that present the experience of real buyers. As 90% of customers read reviews before making a purchase, this is really an important part of your business. But, the strategies you are relying on must be dealt with transparency and honesty. There are many companies who are doing fake review business. So, be aware of them and don’t make false promises to your buyers.

These days, review posting services are very common and it comes generally with the package of e-commerce websites development. People who are planning to start an online business buy this e-commerce development package and fake review posting services. But, you don’t need to take all those wrong ways to get new audiences. Here, are some easy processes that bring you the best feedback from your audience. Trust your products or services and keep the transaction as clean as possible.

Ask your customer directly:

A person-to-person request is always successful. There is no better way to get consumers’ feedback than this. If a salesperson helps a customer in picking the right product, he/she can ask directly for reviews. This is applicable for both online and offline business. But in offline stores, the salesperson can ask for emails of consumers and they will send review invitation to their email. For an online business, companies must remind customers of sending a review link after the purchase.

Add feedback details to your packaging:

There are many companies that have already used the idea and got benefits. You can include all the review details on the packages. Mention that your customer feedback is valuable to you. Request them to help you serve better.

You need to think creatively. Collect feedback in a different way so that your users also feel interested in leaving their feedback. Choose the right time to send review request and that helps you get the maximum engagements.

Send emails and SMS variations:

If you are running a business, send emails or SMS for collecting reviews. Create the content in a style that connects easily with your customers. Use a friendly tone to express that their opinion matters for you. Remember that always send emails from a real person email address so that to improve the reliability of your emails. Call to Action should be clearly stated.

Give reminders:

Don’t be ashamed of sending reminders. Those who forget to give reviews can be sent reminders in a polite way. Draft your content that takes minimum time to read and understand.

As a company owner, these are the processes that you can try to get the feedback of buyers. If you are too busy to handle such things, leave the responsibility to a company that relies on a transparent business. Seorely will do this job flawlessly. The company has years of knowledge in this field and comes up with the right processes that your company needs. We take care of your business and customer relationships and help you grow faster.


Best Ways For Online Video Advertising for B2B Business

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B2B businesses have applied so many marketing processes to find the right business segment and interact with the clients. In order to promote their business online, they plan a marketing strategy that includes creating webinars, white papers, eBooks, blog posts, and more things. Businesses share their links on social media and generate important leads for their business. But as marketing proceeds to the more advanced steps, it needs new features to grab the attention of consumers.

Getting social referrals is not that easy. Since competitions grow higher, the number of social referrals also drops. Your approaches must include some unique plans that define your business interesting to your audience and to achieve the goal, you must spend time designing online video advertising. If you don’t know how to market your business, here are the best 5 options for online advertising.

Screencast product tutorials:

If you don’t love appearing on screens for making a video on product tutorials, you can simply go for the screencast options. You can create a story with your product in an interesting way. The visuals will match with your voice and people will enjoy the process. Product tutorials are the best options to help people know about your business. When you create such a video, your clients will pay attention to your business.

To design a screencast product tutorial, you need to go through the processes like writing a script, practicing the plan properly, recording audio and video, and edit it to give it a final look.

Interview with the subject matter specialist:

You can publish a video of an interview with the subject matter specialist who talks about your product and businesses. This is another option that gives your online video advertising the right goals. When you share a video on your social media channels, it will definitely build trust for your company.

Share short tips through your video:

When you share short tips or hacks, you can expect engagements for your company. This short video tutorial will be beneficial for your business.

You can share your humorous side:

Think differently when it comes to promoting your online business. The educational video will bring you the engagements, but when it comes to winning your client’s heart, you must create something that entertains them. Make funny videos with your product and launch it on social media. Many companies have adopted the approach and get success with it.

If you are planning online video advertising, these options will work for you. For any help regarding the strategy and creative ideas, you can consult Seorely. The experienced team will always be with you and help you achieve your business goals.

Understand The Terminology Of Corporate Branding

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In the corporate world, many terms get miss-matched. We use them without knowing the real meaning of these words. While it is okay for you as a consumer, professionals who hold a strong position in the marketing department need to be conscious about the actual meaning of these terms. Some of the commonly misused terms are – brand strategy, marketing strategy, and communication strategy. When you as a marketer hire a corporate branding solution, check whether your chosen company is aware of them or not.

To make your idea clear, we come up with a detail that describes every term in an understanding manner. So, when you pick a company who will be responsible for your corporate or branding needs, these details help you choose the best name.

Brand and logo:

Some companies interchangeably use these terms. How a logo can be a brand? If you also think that a logo and a brand are same, the time has come to change it. A logo is a part of branding with which consumers will identify your company. A brand is a consumer experience with your products and services.

As per Amazon’s CEO Jeff Bezos, “Your brand is what people say about you when you’re not in the room”.

He brings to the right details to the marketers. A brand cannot be restricted into one or two things. What people think about you describes your brand. You earn a brand name when you successfully meet the demands of your consumers with products, people, process, pricing, policy, and more things.

When your services start improving the opinion of your consumers, it creates a brand identity.

Brand Strategy:

Brand strategy directly takes care of the ideas that help you position your brand in the market. It is really important to make people understand about you and the brand strategy deals with the same thing. It connects with all the processes that are needed to bring your company to consumers such as product, marketing, technologies, and more.

Marketing Strategy:

Marketing strategy concentrates on enhancing the revenue of a company directly or indirectly. A company that offers corporate branding solution has a complete plan to improve the approaches of your company. It includes the most essential factors like the product, price, communication, and distribution. A marketing strategy does nothing but expresses the commercial approaches of your company.

Communication Strategy:

Communication strategy, as the name defines, interacts with consumers. It talks about key audiences, messages, communication tools, and channels. While the brand strategy remains unchanged for years, communication strategy gets modified every now and then for the betterment of companies.

Brand position:

A brand position is another term that you commonly hear. It describes the position of your brand. In a market, you choose a segment to place your brand and it is defined by your taglines and messages. For example, Coco-Cola positions the brands with optimism and happiness and Pepsi targets the youth with their slogans. So, these are the terms that you have to understand before planning your branding and marketing strategies. If you need an experienced professional who gives your company the right exposure to your audience, Seorely lends you the expected support. The company has a team of professionals who project your company’s name with an aim to give you a profit.

How To Do Social Media Optimization

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Social media marketing is one of the most interesting job profiles for the young generation. They love to be on social media and want to know the trend that brings the best engagements. As not all posts become popular on the platforms, certain tricks must be there that give you the real exposure. Social media optimization concentrates on these strategies. When you are expecting to offer valuable social media marketing services, you have to earn the knowledge on SMO (Social Media Optimization). Here are some basic and common plans of the optimization that give you a huge benefit.

Optimize your strategy:

Action without a pre-plan does not give you the expected result. You need to optimize your goal first. Make sure that your adopted strategy serves you the best interest. Include a goal that solves the challenges of your customers. Bring strategies that improve your customer perspective a lot. Design engaging content that increases the curiosity of your audience. Don’t forget to track your social media profile. It offers knowledge of your audience.

Keyword research:

Keywords are the word phrases your target audiences use to search products. So, tapping the right keywords ensures a step closer to your audience. Understand what topics, hashtags, keywords are very popular among your target group. There are many tools that will help you in your task of finding the right words for your social media posts.

Profile Optimization:

Profile optimization is necessary. You must start with creating perfect social media profiles for your company. Use your company’s name as the username. When you use brand’s name, your consumers find your company trustworthy and they will interact with you on these platforms also. It definitely improves the engagement of your brand.

Optimize content:

You need to optimize your content as per the demand of your social media profiles. Think about two main types of content – original content and curated content. You must use the combination of both types of content for your social channels. Original content is designed for social media channels only. Curated content is shared by different sources. It is not just about tweeting a link, it is also about sharing some valuable details in a pleasing manner with attractive headlines, appealing images, proper #HashTags.

Maintain the right posting schedule:

You need to maintain the right timing for your post. Research a bit and understand when your target audiences remain active on social profiles. Consider the frequency of the post also. For Facebook, you can post 3-10 times a week. For Twitter, you can go for 5+ times a week. These are some of the ways that you can definitely try for optimizing your social media profiles. If you need an expert’s help, contact Seorely. We come up with the best choices for you. With the innovative post ideas and best optimization policies, we make your business successful.

The Need For Corporate Branding Strategy

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A small name turns into a big company when it successfully positions its branding plan. Think of the most popular names and you can simply visualize their logos, taglines, and even the design of their websites. All these are part of the corporate branding. It is a strategy that makes your business appealing to users and spreads your brand image. An effective corporate branding strategy creates the real product demand in the market.

Branding is really a broad term and it cannot be defined through an object or two. A visual promotion depends on a logo, a website, and a product packaging. You can also use the tone of voice for internal and external communication. Corporate branding also includes the customer service option. A well-defined strategy benefits a business in many ways and some of them included below.

It shapes customers opinion and loyalty:

A successful corporate branding service always includes a customer’s opinion and brand’s loyalty. It influences customers’ conscious and subconscious thoughts. Through this, marketers present the strong sides of companies to their audience. It emphasizes your business’s strength.

It improves your brand awareness:

Corporate branding directly focuses on improving your brand awareness. The main aim of the strategy is to make a place in your consumers’ mind. Find out the ways that draw a distinguishing line between you and your competitors. Use unique words and visuals that exclusively belong to your business.

Boosts confidence:

With the best corporate branding policy, you can expect a high level of professionalism. Consumers always love this attitude. When they find your company consistently offering good approaches to them, it generates a curiosity that is good for your branding.

Enhances ROI:

Corporate branding comes up with the unending list of benefits for your company. You must do it effectively for your business. When your customer knows about your business, they visit your store and take action to meet their curiosity. It improves the ROI goals.

Boosts Communication:

It enhances communication between companies and customers. Through the branding strategy, a company spreads important messages to their target consumer network. It is presented with the most appealing way with a promise to help customers. No matter how small or large your business, communication is always needed for your company. A corporate branding generates interest in your company that drives consumers to your brand. If it seems hard to design your corporate branding strategy, hire a professional name. Seorely always comes up with the best options. Creative design and an extraordinary appeal help your company reach a wider network of your audience. Our campaign is for making a place in your consumers’ heart.

Become a Content Writer and Enjoy Your Job

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Content writing is becoming one of the demanding job opportunities for creative people. If you love to play with words, content writing proves to be the best career choice for you. But not all writers can be a great content writer. Like other fields, it also needs knowledge of search engines, optimizations, keywords research, topic research, and more. A writer who prepares a copy for the web is responsible for promoting a brand with clear and defined writing skill.

What is content writing?

The definition of content writing varies person to person. Some writers think that it equals to journalism. They prepare articles, blogs, and press releases for different websites where corporate news is published. They are basically a part of search engine optimization team and designs content to improve the position of a particular site on the search engine result page. When it comes to your online business, content is actually the king of optimization

Some qualities of a content writer add an extra note of interest to their articles.

A researcher:

A content writer is first a researcher. They apply their intelligence to choose a topic which is trending or at least helps target groups. Their content must provide some valued details which are shareable with others.  Deep research helps a writer to have a strong hold on the topic. When a theme is clear to a writer, he/she can use the best way to present it to readers.

A content writer is also responsible for offering accurate information through the details. Misleading information must be avoided. It is always believed that good research is the foundation of good content.

An editor:

A content writer is also an editor. Many a time, a writer is asked to edit or polish an ill-spelled and poor content. They must use their technical knowledge, intelligence, and their writing skill to make a copy readable and interesting. This is really a huge task and they perform it with ease. A good content writer always comes up with a sign of improvement and positivity. He/she can turn an article interesting with knowledge.

An SEO expert:

Content performs well when it is optimized for search engines. The knowledge of SEO is necessary because it corrects content and makes it user-friendly. There is a basic difference between a writer and a content writer. A writer is free to use poetic thoughts and artistic words, while a content writer uses simple languages to convey a message. Articles and blogs must draw the attention of everyone, not a group of people belonging from the literature background. The knowledge of search engine optimization comes up with the keyword research, tropic research, and the use of keywords in an article. So, a content writer is not just an employee but an associate who goes through complete research for finding the best online success for you. A writer finds satisfaction when you reach your goal. SEOrely is an old and experienced company in the digital marketing field. We have selected our writer’s team with great care. If you don’t know how to handle your online presence, let us do it for you. Hire our content writing packages and improve your presence online.

How To Improve Positive Reviews For Business

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Reviews are good for any business. The importance and contribution of reviews have been growing over time. When you are going to purchase a product, the thing that decides your product purchase is a review. While there are companies to offer the review posting service, a few of them are genuine and trustworthy. Fake reviews are prevailing over the market. They talk positive things about you, but if they get identified as fake ones, your business starts slipping from its place. Here, we come up with some easy tips that help you strongly grab your successful business goals through positive reviews.

When it is tough to generate positive responses for a new company, the already existed ones have advantages over them. They already have a targeted audience group and can earn good remarks for their business with some strategies. Before going into the real topic, just check the statistic of reviews.

88% of people depend on reviews to decide the quality of a company. 72% of consumer read reviews to trust a local company. 88% of consumers think reviews as personal recommendations.

So, you cannot ignore business reviews. The most effective and efficient solution for getting good reviews is serving best your clients. When they get satisfied results, they also feel happy in expressing their thoughts about you. But, there are factors that boost the process. We are focusing on them also.

Show reviews on your website:

Review posting needs some fine handling, without which it does not make much sense. Publish positive reviews on the prominent place of your website that attracts the attention. It has to deal with a clear design so that your visitors can read them easily.

You can also add the name and photo the reviewers along with responses. You need to seek permission from customers for this. Most companies have a separate page for the reviews.

A positive review not only adds credibility to your website but also talks about your products and gives more details about them. It is a genuine content which helps your customer.

A review needs a quick response:

Review always needs your response, no matter it is positive or negative. When you give a reply to a review, it means you care for your customer. This gesture makes them feel delighted. 

In case of a negative review, you should ask your customer publicly to contact you for solving the matter. You also write an apology note for the inconvenience. This helps you make a strong bond with the customer.

Make the reviewing easy:

Your approach should make the reviewing process easier for customers. No one has the time to find out how to review on your page. So, you must send a direct link to your customers and request them to share their thoughts regarding this.

You can simply make a review form which should not put a burden on your customers. They can easily send you their experience with minimum clicks needed.

Regularly check your review site:

If you are running a company, you must check websites or directories that accept reviews from customers. Visit the most popular websites and check whether you have any reviews or not. Customers sometimes visit directories to check what others said about you.  Yelp, glassdoor, mouthshut, and more are some of the most popular websites for reviews.

Share customer reviews on social media:

You must share customer reviews on social media. It is a public platform and it is the place where your customers stay. When you share customer reviews on social platforms, they are exposed to more consumers. Your business grows significantly.   So, these are the things that you can easily do for improving your review posting. If it seems tough to you, hire review posting service offered by SEOrely. The company has adopted some true approaches that mention strengths of your company to your customers.

Best Way To Promote Your Business Online

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Search engine optimization and digital marketing come together when you are promoting your online presence. Some essential factors will always be there for your websites and business. Here, we talk about some creative options that remain static in the ever-changing landscape of digital marketing. When you are in the digital marketing and search engine optimization fields, these factors will be there in your priority list.

Email marketing:

Email marketing is one of the old practices search engine optimizers often do to make your business popular. This is really an effective strategy because the chances of conversion are higher with email marketing. Here, you send attractive emails containing offers, discounts, and important details for your business. But, the rate of email opening is not very satisfying unless you are a big brand.

Social media marketing:

If anything is interesting to do on the web, it is posting on social media. Creating innovative plans for your business is one of the toughest but entertaining things to do. Post some beautiful images and content that attract the attention of users. Social media marketing is one of the best options. Social media is important for digital marketing. Since it is the place where customers reside, you must have a strong presence on these platforms.

Content marketing:

Content marketing cannot go wrong when it is about your digital marketing strategy. It is more like storytelling that helps you brings out important details and messages of your business interestingly. No one loves boring content no matter how useful the content is. You have to cover some interesting topics to have readers read your content.

Pay per click:

Pay Per Click holds a high success rate because it puts your ads to the right audience with the right amount of attention. Your business ads will be displayed on someone else’s sites that share the same customer group. So, it is undoubtedly an effective solution for your business.

Search Engine Optimization (SEO):

Search engine optimization is a needed element for your digital marketing. It improves your online presence and takes care of your business needs.

You need an experienced team who handle all these responsibilities correctly. Seorely offers you strong support to your business. They have a team that knows how to promote your business on the web. If you need details regarding search engine optimization and digital marketing, contact Seorely.

The Truth Behind the Online Review Posting Service

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Online reviews are the first thing that we read before purchasing anything. We trust them and think that others’ experience will lead us to great buying. But, be aware of the buying and selling of online review business as it can spoil your entire experience of the online purchase. Reviews are not exactly what we perceive. Fake reviews are covering the popular review platforms that are misleading and not helpful. If you search for the review posting service, you will get an array of options that are working for hiding the trust on behalf of companies. Though some companies are applying positive ways of earning reviews, the number of such companies is really a few in numbers.

Here, we talk about the sprawling online review business that posts false reviews for companies. Not only do the companies invest in positive reviews, but they also spend a huge amount for generating negative reviews for their competitors. Review posting service is diluted with fake experiences and false results. Let’s talk about some common approaches to this business.

Buying and selling of reviews:

Online reviews bring the real conversion. Companies know the factor very well and this is why they hire online review services for their companies. Many people write positive reviews to improve the brand image of a company. Writing negative reviews is also in demand to tarnish the image of competitors. No matter what, such reviews are hardly reliable and trusted for the buyers.

Fake reviews can lower the reputation of the brand:

Business can suffer from this unfavorable approach. When you came to the business field, you need to handle your competitors very well. But when your company gets a negative review, it can divert your buyers’ attention from you to your competitors business. So, this practice can really bring a headache for you.

People write false reviews to get more discounts:

Sometimes, companies lure buyers to write false reviews with a promise to offer a great discount on their purchase. The innocent buyers write a positive note for the company and enjoy their savings. But, this approach is harmful to the e-commerce industry.

Many companies have a team of in-house reviewers:

Are online reviews trusted or not? With many fake experiences, it has really become hard to trust these reviews. This business gets so much attention that some companies have an in-house review team who manages companies’ reputation. Even the most popular websites also accept reviews from anonymous people and the number of fake reviews is sprawling.

Internet trolls are very common:

Internet trolls defame a company’s reputation. People start intentionally trolling some companies and they share negative reviews to start an argument and tarnish the brand’s image. Internet trolling imposes a real threat to companies and it also lowers the purchase experience of users. Internet review posting is really a hard job to perform.

Companies that are transparently maintaining the review posting service help businesses earn the purchase experience from the verified buyers. Sometimes, clients don’t know how to collect reviews from buyers. The review posting service is designed for this. Seorely offers an authentic approach to promote image with the right feedback. We perform so many strategies to know what your people say. We design online feedback form and send it to your customers. We also share links for giving general feedback with your consumers. Contact Seorely for more details.

Best SEO Rules To Learn

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Search Engine Optimization is extending its network every day. New rules of optimization keep people engaged with new thoughts. This is why SEO experts are updating their strategies and come up with new plans to promote your business. Since the year 2018 is nearing to its close, it is the best time to look back at the past and mention some great innovations that optimization world has gone through.

Mobile first indexing changed the complete SEO scenario:

Every website has now become mobile-friendly to grab the maximum exposure from the market. Since users tend to use their smartphones for searching data, responsive websites meet their demand and offer a great visual similar to the desktop version. Websites which are not ready yet to explore the world will lose the opportunities to their competitors.

For mobile indexing sites, content parity will not be an issue:

When you shift to the mobile version, there is less to think about content parity because search engines consider your mobile version for the ranking.

The mobile version should not be oversimplified:

It is really important to make Google and other search engines understand what your site is about. The clarity of designs and content is a key factor. But, that does not mean you keep your design simple. When it losses the attractive value or individuality, you can experience a drop in consumers’ preferences.

Use Rel-Canonical Over Nonindex for Duplicate Content:

The non-index pages are dropped from indexing. But when it is about duplicate content, the Rel-Cannonical tag will be more helpful because it shows the most preferred version of your page.

Duplicate pages can be indexed but the relevant versions will appear on the result:

Google may index both sites containing duplicate content, but only the relevant pages will be shown. Google consider relevancy and personalized factors such as locality for more details.

Googlebot doesn’t use cookies when it crawls:

Googlebot does not respond to cookies. If you use cookies for A/B testing, you need to put Googlebot in the group so that it can check the best version of your page.

410 will work quicker than 404:

Those who are in the search engine optimization field did not differentiate much between 410 and 404 errors. Both commands remove pages from indexing. But, some optimizers experienced that 410 commands remove a page from indexing quicker than 404.

Robots.txt can be indexed if the page has links:

If your pages have backlinks and are blocked by robots.txt commands, then those pages can be indexed by search engines. It is better to use nonindex tags instead of robots.txt to drop the indexing option.

Bad internal linking can affect page indexing and ranking:

You must monitor the internal linking on your mobile to ensure a better indexing and ranking opportunities. If the internal linking is poorly done, it affects your online appearance.

These are some unknown factors of Search engine Optimizations that you must know. If you need the best SEO team for both on-page and off-page optimizations, contact SEOrely. The company is run by experienced teams who understand the core of search engine optimization processes and improve your presence online by implementing some must-to-include rules which are ignored by most companies.

Search Engine Optimization – A Core Understanding

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Do you understand what SEO is? Search Engine Optimization is a term that is used for defining many rules and strategies that improve your online presence. SEO companies are riding speedily to meet the demand. Those who are in need of SEO find them in a big puzzle to solve the answer of – who is the trusted names? The best SEO companies always change the rules for their optimization work so that they can offer the best things to their clients. Here are some strategies that you must know.  They are helpful for both clients and SEO companies.

  1. Nurture a mind of learning:

SEO is such a field where learning has no end. You have to keep your strategies updated as search engines introduce new rules for ranking. Optimization has changed a lot since its introduction. It includes many innovative rules such as voice search and artificial intelligence that decides a rank of a company.

  1. Have patience:

No SEO tactic will bring you the result overnight. You have to wait and let those strategies take time to give you the results.

  1. Have your analytic set:

Be clear from the beginning what your goals are and set analytics. This will help you monitor your approaches. When you are able to know which strategies work and which not, you can plan in a better way.

  1. Design a great website:

Search engine optimization is aimed at your website’s performance. So, build or design a website which is attractive and content sufficient. A poor looking website will not give you the rank you have expected. This is why search engine optimization companies must have a team of web designers who correct the look and make it appealing to the customers.

  1. Work on the sitemap pages:

A sitemap, as the name defines, shows a map of your site’s content to search engine spider. At the time of crawling, search engines crawler visits the sitemap and enlists your pages for indexing that is an important step for ranking. So, design a sitemap that boosts your search engine optimization strategies.

  1. Design an SEO-friendly URL:

If you are running a company and invest money in search engine optimization, you must have an SEO-friendly URL. Use hyphens instead of underscores in it as hyphens are considered as space.

  1. Your PPC campaign is valuable:

Your PPC campaign is really helpful. Set it profitably. Use Google AdWord and run a campaign on profitable key phrases for your company. You can do a research on keywords to be used for PPC campaign.

Other approaches like informative content, interlinking, and guest blogging also improve your search engine optimization rules. If you want to know more about search engines and how it will be beneficial for your company, ask SEOrely. The company is a leading search engine optimization and knows SEO from its core. Boost your presence with right plans performed by experienced SEO professionals at SEOrely.