Tag Archives: search engines

Become a Content Writer and Enjoy Your Job

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Content writing is becoming one of the demanding job opportunities for creative people. If you love to play with words, content writing proves to be the best career choice for you. But not all writers can be a great content writer. Like other fields, it also needs knowledge of search engines, optimizations, keywords research, topic research, and more. A writer who prepares a copy for the web is responsible for promoting a brand with clear and defined writing skill.

What is content writing?

The definition of content writing varies person to person. Some writers think that it equals to journalism. They prepare articles, blogs, and press releases for different websites where corporate news is published. They are basically a part of search engine optimization team and designs content to improve the position of a particular site on the search engine result page. When it comes to your online business, content is actually the king of optimization

Some qualities of a content writer add an extra note of interest to their articles.

A researcher:

A content writer is first a researcher. They apply their intelligence to choose a topic which is trending or at least helps target groups. Their content must provide some valued details which are shareable with others.  Deep research helps a writer to have a strong hold on the topic. When a theme is clear to a writer, he/she can use the best way to present it to readers.

A content writer is also responsible for offering accurate information through the details. Misleading information must be avoided. It is always believed that good research is the foundation of good content.

An editor:

A content writer is also an editor. Many a time, a writer is asked to edit or polish an ill-spelled and poor content. They must use their technical knowledge, intelligence, and their writing skill to make a copy readable and interesting. This is really a huge task and they perform it with ease. A good content writer always comes up with a sign of improvement and positivity. He/she can turn an article interesting with knowledge.

An SEO expert:

Content performs well when it is optimized for search engines. The knowledge of SEO is necessary because it corrects content and makes it user-friendly. There is a basic difference between a writer and a content writer. A writer is free to use poetic thoughts and artistic words, while a content writer uses simple languages to convey a message. Articles and blogs must draw the attention of everyone, not a group of people belonging from the literature background. The knowledge of search engine optimization comes up with the keyword research, tropic research, and the use of keywords in an article. So, a content writer is not just an employee but an associate who goes through complete research for finding the best online success for you. A writer finds satisfaction when you reach your goal. SEOrely is an old and experienced company in the digital marketing field. We have selected our writer’s team with great care. If you don’t know how to handle your online presence, let us do it for you. Hire our content writing packages and improve your presence online.

Local SEO 2019 – Trends To Consider

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How many online visitors turn into your real buyers? Have you ever counted this fact? Businesses with an offline store are always expecting high footfall at their shops. Only search engine optimization is not enough for your needs. Here comes the demand for the local SEO that improves your exposure to those who are searching for your products. In 2019, search engines are offering some real benefits to local businessmen. Though search engines have already benefitted the local search by giving them the topmost position on the search results, the new trends introduced by them come up with a great promise. So, get ready for a new start with the updated local SEO 2019.

The conversion rate for local searches is as high as 78%. So, you must not ignore the local SEO to improve the profit level of your company. Here are some options that you can try to enhance the visibility of your products on the local search.

Live Inventory Feeds:

Local inventory feeds offer businessmen to increase the curiosity of buyers with giving details more than local information and directories. When you add real-time information such as the details regarding your inventory and stock, you can expect a higher conversion rate.

Local inventory ads allow retailers to promote their products to the demanding market. Submit your inventory feeds to Google. You can expect much from this feed. If you have a physical store, you must not overlook the benefits of local SEO with these updated features.

Augmented Reality:

Augmented Reality or AR has a widespread presence in gaming applications. But the use of this technology is extended and it entered the search engine optimization world. To give extra benefits to local shoppers, Augmented Reality brings alive the local search by offering complete details of the product. If you are looking for the restaurant near you, local search options offer you a list but AR gives you the real experience of the place. Some companies are even adding the virtual map with the use of augmented reality that offers a great experience to your buyers.

Tracking footfall:

Search engine optimization offers even a more compact strategy when you are tracking the online visiting option. But when it comes to local search, companies always find a difficulty to get the tracking result. When it comes to counting in-store footfall, you can use sensors. Though search engines have taken advanced approaches to offer Local SEO, they do little for the tracking option. But, the future stores many promises for the local search and there will soon be a way to help marketers completely flourish their local business.

Search engine optimization is an ever-changing field to study. New options are constantly introducing. Local SEO has now come up with a broader interest. If you want to improve your sale percentage, Seorely has some great options for you. We have a team that stays always updated with the trends. We give your business the right exposure so that you can expect a higher conversion rate from the local search.

Best SEO Rules To Learn

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Search Engine Optimization is extending its network every day. New rules of optimization keep people engaged with new thoughts. This is why SEO experts are updating their strategies and come up with new plans to promote your business. Since the year 2018 is nearing to its close, it is the best time to look back at the past and mention some great innovations that optimization world has gone through.

Mobile first indexing changed the complete SEO scenario:

Every website has now become mobile-friendly to grab the maximum exposure from the market. Since users tend to use their smartphones for searching data, responsive websites meet their demand and offer a great visual similar to the desktop version. Websites which are not ready yet to explore the world will lose the opportunities to their competitors.

For mobile indexing sites, content parity will not be an issue:

When you shift to the mobile version, there is less to think about content parity because search engines consider your mobile version for the ranking.

The mobile version should not be oversimplified:

It is really important to make Google and other search engines understand what your site is about. The clarity of designs and content is a key factor. But, that does not mean you keep your design simple. When it losses the attractive value or individuality, you can experience a drop in consumers’ preferences.

Use Rel-Canonical Over Nonindex for Duplicate Content:

The non-index pages are dropped from indexing. But when it is about duplicate content, the Rel-Cannonical tag will be more helpful because it shows the most preferred version of your page.

Duplicate pages can be indexed but the relevant versions will appear on the result:

Google may index both sites containing duplicate content, but only the relevant pages will be shown. Google consider relevancy and personalized factors such as locality for more details.

Googlebot doesn’t use cookies when it crawls:

Googlebot does not respond to cookies. If you use cookies for A/B testing, you need to put Googlebot in the group so that it can check the best version of your page.

410 will work quicker than 404:

Those who are in the search engine optimization field did not differentiate much between 410 and 404 errors. Both commands remove pages from indexing. But, some optimizers experienced that 410 commands remove a page from indexing quicker than 404.

Robots.txt can be indexed if the page has links:

If your pages have backlinks and are blocked by robots.txt commands, then those pages can be indexed by search engines. It is better to use nonindex tags instead of robots.txt to drop the indexing option.

Bad internal linking can affect page indexing and ranking:

You must monitor the internal linking on your mobile to ensure a better indexing and ranking opportunities. If the internal linking is poorly done, it affects your online appearance.

These are some unknown factors of Search engine Optimizations that you must know. If you need the best SEO team for both on-page and off-page optimizations, contact SEOrely. The company is run by experienced teams who understand the core of search engine optimization processes and improve your presence online by implementing some must-to-include rules which are ignored by most companies.

Most Popular SEO Terms And Their Use

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If you are online and have a business, you are familiar with the search engine optimization. SEO holds a big concept and so many theories come and go every day. But, there are some factors that will stay in search engine worlds, even though their presence does not bear any meaning. New options are also included with the olds and they prove to be very effective to get a good rank. Today, we are talking about SEO terms that are used excessively, but only a few of them show you the real result. Companies that are offering the best search engine optimization service know which strategies work and which don’t.

Link building:

Many raise their eyebrows on hearing link building as an outdated term. Links are always important and every company wants to get good authoritative links for their company, but practices involved with it became outdated. Companies often use the strategies attached to link schemes, hidden links, and abusing links which may not bring any good thing for your company. You must remember that positive link building is something different from it.

Blackhat SEO:

Black hat SEO will no longer be effective. It brings you a temporary success, but search engines remove companies that practice black hat SEO when they update their algorithm. This is why the practice became obsolete. Black Hat SEO lowers the user experience for a company.

White Hat SEO:

White Hat SEO is an old term of good SEO that includes consumers’ needs and demands. With effective strategies and a consistent growth, SEO companies enhance your business productivity.

SEO hacks:

SEO hack is another term that should not be existed. Hackers have a negative connotation, and so have hacks. Negative things will not work for you for the long run. Rather, you adopt some smart approaches that help you in your task.

Some popular online marketing phrases:

The virtual world includes many things. While some take the easiest way to reach people, some are complex and need to be handled with great care. If you are an online marketing player, you must understand the importance of some phrases. Here, we mention the most popular ones.

Content marketing:

It has proven that content marketing brings the best result for your ranks and traffic. The companies that practice both content marketing and search engine optimization earn satisfied responses from their companies.

SEO Copywriting:

SEO copywriting is a very creative job profile because it needs strategically insertion of keywords in the content. SEO copywriting is truly beneficial for businesses that have an online presence.

Artificial Intelligence:

Artificial Intelligence is increasing its presence in the search engine optimization. From content robots to voice assistance, artificial intelligence is used to make the search result even more user-friendly

Trust building:

Trust building is an important term for your search engine optimization and online marketing. SEO companies often include some practices that help in building up trusts for your company. They come up with approaches that make consumers more loyal to you.

The best SEO companies know how to bring real success for your company. SEOrely is a renowned search engine optimization company and their happy clients reveal their success stories. If you need any suggestion for your company, please contact them.

Search Engine Optimization – A Core Understanding

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Do you understand what SEO is? Search Engine Optimization is a term that is used for defining many rules and strategies that improve your online presence. SEO companies are riding speedily to meet the demand. Those who are in need of SEO find them in a big puzzle to solve the answer of – who is the trusted names? The best SEO companies always change the rules for their optimization work so that they can offer the best things to their clients. Here are some strategies that you must know.  They are helpful for both clients and SEO companies.

  1. Nurture a mind of learning:

SEO is such a field where learning has no end. You have to keep your strategies updated as search engines introduce new rules for ranking. Optimization has changed a lot since its introduction. It includes many innovative rules such as voice search and artificial intelligence that decides a rank of a company.

  1. Have patience:

No SEO tactic will bring you the result overnight. You have to wait and let those strategies take time to give you the results.

  1. Have your analytic set:

Be clear from the beginning what your goals are and set analytics. This will help you monitor your approaches. When you are able to know which strategies work and which not, you can plan in a better way.

  1. Design a great website:

Search engine optimization is aimed at your website’s performance. So, build or design a website which is attractive and content sufficient. A poor looking website will not give you the rank you have expected. This is why search engine optimization companies must have a team of web designers who correct the look and make it appealing to the customers.

  1. Work on the sitemap pages:

A sitemap, as the name defines, shows a map of your site’s content to search engine spider. At the time of crawling, search engines crawler visits the sitemap and enlists your pages for indexing that is an important step for ranking. So, design a sitemap that boosts your search engine optimization strategies.

  1. Design an SEO-friendly URL:

If you are running a company and invest money in search engine optimization, you must have an SEO-friendly URL. Use hyphens instead of underscores in it as hyphens are considered as space.

  1. Your PPC campaign is valuable:

Your PPC campaign is really helpful. Set it profitably. Use Google AdWord and run a campaign on profitable key phrases for your company. You can do a research on keywords to be used for PPC campaign.

Other approaches like informative content, interlinking, and guest blogging also improve your search engine optimization rules. If you want to know more about search engines and how it will be beneficial for your company, ask SEOrely. The company is a leading search engine optimization and knows SEO from its core. Boost your presence with right plans performed by experienced SEO professionals at SEOrely.