Tag Archives: marketing

Understand The Terminology Of Corporate Branding

Our Score

In the corporate world, many terms get miss-matched. We use them without knowing the real meaning of these words. While it is okay for you as a consumer, professionals who hold a strong position in the marketing department need to be conscious about the actual meaning of these terms. Some of the commonly misused terms are – brand strategy, marketing strategy, and communication strategy. When you as a marketer hire a corporate branding solution, check whether your chosen company is aware of them or not.

To make your idea clear, we come up with a detail that describes every term in an understanding manner. So, when you pick a company who will be responsible for your corporate or branding needs, these details help you choose the best name.

Brand and logo:

Some companies interchangeably use these terms. How a logo can be a brand? If you also think that a logo and a brand are same, the time has come to change it. A logo is a part of branding with which consumers will identify your company. A brand is a consumer experience with your products and services.

As per Amazon’s CEO Jeff Bezos, “Your brand is what people say about you when you’re not in the room”.

He brings to the right details to the marketers. A brand cannot be restricted into one or two things. What people think about you describes your brand. You earn a brand name when you successfully meet the demands of your consumers with products, people, process, pricing, policy, and more things.

When your services start improving the opinion of your consumers, it creates a brand identity.

Brand Strategy:

Brand strategy directly takes care of the ideas that help you position your brand in the market. It is really important to make people understand about you and the brand strategy deals with the same thing. It connects with all the processes that are needed to bring your company to consumers such as product, marketing, technologies, and more.

Marketing Strategy:

Marketing strategy concentrates on enhancing the revenue of a company directly or indirectly. A company that offers corporate branding solution has a complete plan to improve the approaches of your company. It includes the most essential factors like the product, price, communication, and distribution. A marketing strategy does nothing but expresses the commercial approaches of your company.

Communication Strategy:

Communication strategy, as the name defines, interacts with consumers. It talks about key audiences, messages, communication tools, and channels. While the brand strategy remains unchanged for years, communication strategy gets modified every now and then for the betterment of companies.

Brand position:

A brand position is another term that you commonly hear. It describes the position of your brand. In a market, you choose a segment to place your brand and it is defined by your taglines and messages. For example, Coco-Cola positions the brands with optimism and happiness and Pepsi targets the youth with their slogans. So, these are the terms that you have to understand before planning your branding and marketing strategies. If you need an experienced professional who gives your company the right exposure to your audience, Seorely lends you the expected support. The company has a team of professionals who project your company’s name with an aim to give you a profit.