Category Archives: Website SEO Audit

Search Engine Optimization and Content Marketing

The benefits of SEO are not limited to links and sites’ exposure, but they also have a direct impression on lead generations, PPC, and brand values and awareness. SEO is designed for increasing web traffic by implementing some strategies and plans. Content marketing targets consumers’ interest and it attracts them to a website. So, both are interrelated to definition and actions. If you have any confusion in understanding these two, you can consult with the recognized companies that offer a free SEO consultation.

The role of keywords:

Keywords play a central role in managing your SEO and content marketing. The more relevant your keyword, the better the rank will be. Keywords are just like clues that you give search engines to understand what your site is about. Google keyword planner is the best option that you can use for searching your keyword. Follow your competitors who rank well and know the keywords they are working on. Avoid keyword stuffing as it does no good than harm.

Concentrate on quality content:

Fresh content is easily taken by search engines. The content you share must hold values for your users. Optimize your content by using keywords and make it more search-engine friendly. Concentrate on unique and creative content that helps you index your site easily. Your content must solve issues of users and it increases the likes and shares of your pages. Companies that are famous for offering Search Engine Optimization Service use the best plans for the content marketing.

User experience:

While keywords, links, and content are the most common factor of SEO, some key issues are also there that give you the best of the result. User experience should not be overlooked because it brings to you a success for a long run. Expert SEO optimizes robot.txt to improve the visitors to your site. They also concentrate on metadata and tags in a right way.

A sitemap makes an easy approach to your content, and the robot.txt crawls to your web pages to improve the user-friendliness. Tags are important to increase the understanding of your pages. They make your content user-friendly.

Content and SEO come together and improve the site of your ranking. You have to design a great business plan for your company. Consult SEOrely for the best search engine optimization service. The company is in the industry for many years and the expert optimizers also help you get an effective plan.

5 Essential Factors for Website SEO Audit

Website SEO audit is a must-to-do step, especially when you want to improve your traffic. Auditing your site’s SEO involves many factors and it is a vast area of study.  The companies offering Search Engine Optimization Service also include website SEO audit to give the insight into your company’s performance over the internet. The five most talked factors that are needed to evaluate are Accessibility, Indexability, On-page ranking factor, Off-page ranking factor, and a Competitive analysis.

Accessibility:

Accessibility comes first on the list because if search engines are unable to access your site, the site is better to die. Use the Robot.txt to direct the visit of search engines crawler by restricting some pages of your site. The robot Meta tag helps the crawler to identify whether this page should be indexed or not. There are some other factors also that need to take into consideration, including HTTP status codes, XML Sitemap, Site architecture, and so on.

Indexability:

The second step of the Website SEO Audit is indexability. While the accessibility ensures the access to the pages, the indexability takes care of how many pages are indexed by the search engine crawler. The easy way to identify the total indexed pages is that use “site:” command along with your website URL on the search bar of the browser. There are a few things that need to mention while doing Indexability, such as index sanity checks, page searches, brand searches, search engine penalties, and more.

On-page ranking factor:

For the Website SEO Audit, on-page ranking factors have some essential roles to play. They have a direct connection to the rank of a website. There are generally two types of ranking factor – page level characteristic and domain level characteristic. The one-page analysis considers a few essential things, including URLs, Content, Information architecture, keyword cannibalism, HTML markup, Titles, meta descriptions, images, outlinks, and more.

Off-page ranking:

Off-page ranking factors generally ensure the popularity of your page. The best Search Engine Optimization Service has given importance to both on-page and off-page SEO rules for your business. For the SEO audit also, off-page ranking holds values. It checks trustworthiness by checking keyword stuffing, hidden text, and cloaking. The off-page ranking is as vast as the on-page ranking, and it includes many important things such as authority, social engagement, and more.

Competitive analysis:

As long as the Website SEO Audit is concerned, competitive analysis comes attached to it. The companies offering the service undergo full analysis of your competitor’s site to understand your SEO more clearly.

You know your site’s performance very well through the SEO audit. It rechecks your SEO strategies and finds out the errors. SEOrely is the company that gives you complete analysis strategies of your website.  Get the best SEO audit and search engine optimization for your company.