Category Archives: Shopify Developers

How To Do Social Media Optimization

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Social media marketing is one of the most interesting job profiles for the young generation. They love to be on social media and want to know the trend that brings the best engagements. As not all posts become popular on the platforms, certain tricks must be there that give you the real exposure. Social media optimization concentrates on these strategies. When you are expecting to offer valuable social media marketing services, you have to earn the knowledge on SMO (Social Media Optimization). Here are some basic and common plans of the optimization that give you a huge benefit.

Optimize your strategy:

Action without a pre-plan does not give you the expected result. You need to optimize your goal first. Make sure that your adopted strategy serves you the best interest. Include a goal that solves the challenges of your customers. Bring strategies that improve your customer perspective a lot. Design engaging content that increases the curiosity of your audience. Don’t forget to track your social media profile. It offers knowledge of your audience.

Keyword research:

Keywords are the word phrases your target audiences use to search products. So, tapping the right keywords ensures a step closer to your audience. Understand what topics, hashtags, keywords are very popular among your target group. There are many tools that will help you in your task of finding the right words for your social media posts.

Profile Optimization:

Profile optimization is necessary. You must start with creating perfect social media profiles for your company. Use your company’s name as the username. When you use brand’s name, your consumers find your company trustworthy and they will interact with you on these platforms also. It definitely improves the engagement of your brand.

Optimize content:

You need to optimize your content as per the demand of your social media profiles. Think about two main types of content – original content and curated content. You must use the combination of both types of content for your social channels. Original content is designed for social media channels only. Curated content is shared by different sources. It is not just about tweeting a link, it is also about sharing some valuable details in a pleasing manner with attractive headlines, appealing images, proper #HashTags.

Maintain the right posting schedule:

You need to maintain the right timing for your post. Research a bit and understand when your target audiences remain active on social profiles. Consider the frequency of the post also. For Facebook, you can post 3-10 times a week. For Twitter, you can go for 5+ times a week. These are some of the ways that you can definitely try for optimizing your social media profiles. If you need an expert’s help, contact Seorely. We come up with the best choices for you. With the innovative post ideas and best optimization policies, we make your business successful.

The Need For Corporate Branding Strategy

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A small name turns into a big company when it successfully positions its branding plan. Think of the most popular names and you can simply visualize their logos, taglines, and even the design of their websites. All these are part of the corporate branding. It is a strategy that makes your business appealing to users and spreads your brand image. An effective corporate branding strategy creates the real product demand in the market.

Branding is really a broad term and it cannot be defined through an object or two. A visual promotion depends on a logo, a website, and a product packaging. You can also use the tone of voice for internal and external communication. Corporate branding also includes the customer service option. A well-defined strategy benefits a business in many ways and some of them included below.

It shapes customers opinion and loyalty:

A successful corporate branding service always includes a customer’s opinion and brand’s loyalty. It influences customers’ conscious and subconscious thoughts. Through this, marketers present the strong sides of companies to their audience. It emphasizes your business’s strength.

It improves your brand awareness:

Corporate branding directly focuses on improving your brand awareness. The main aim of the strategy is to make a place in your consumers’ mind. Find out the ways that draw a distinguishing line between you and your competitors. Use unique words and visuals that exclusively belong to your business.

Boosts confidence:

With the best corporate branding policy, you can expect a high level of professionalism. Consumers always love this attitude. When they find your company consistently offering good approaches to them, it generates a curiosity that is good for your branding.

Enhances ROI:

Corporate branding comes up with the unending list of benefits for your company. You must do it effectively for your business. When your customer knows about your business, they visit your store and take action to meet their curiosity. It improves the ROI goals.

Boosts Communication:

It enhances communication between companies and customers. Through the branding strategy, a company spreads important messages to their target consumer network. It is presented with the most appealing way with a promise to help customers. No matter how small or large your business, communication is always needed for your company. A corporate branding generates interest in your company that drives consumers to your brand. If it seems hard to design your corporate branding strategy, hire a professional name. Seorely always comes up with the best options. Creative design and an extraordinary appeal help your company reach a wider network of your audience. Our campaign is for making a place in your consumers’ heart.

Become a Content Writer and Enjoy Your Job

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Content writing is becoming one of the demanding job opportunities for creative people. If you love to play with words, content writing proves to be the best career choice for you. But not all writers can be a great content writer. Like other fields, it also needs knowledge of search engines, optimizations, keywords research, topic research, and more. A writer who prepares a copy for the web is responsible for promoting a brand with clear and defined writing skill.

What is content writing?

The definition of content writing varies person to person. Some writers think that it equals to journalism. They prepare articles, blogs, and press releases for different websites where corporate news is published. They are basically a part of search engine optimization team and designs content to improve the position of a particular site on the search engine result page. When it comes to your online business, content is actually the king of optimization

Some qualities of a content writer add an extra note of interest to their articles.

A researcher:

A content writer is first a researcher. They apply their intelligence to choose a topic which is trending or at least helps target groups. Their content must provide some valued details which are shareable with others.  Deep research helps a writer to have a strong hold on the topic. When a theme is clear to a writer, he/she can use the best way to present it to readers.

A content writer is also responsible for offering accurate information through the details. Misleading information must be avoided. It is always believed that good research is the foundation of good content.

An editor:

A content writer is also an editor. Many a time, a writer is asked to edit or polish an ill-spelled and poor content. They must use their technical knowledge, intelligence, and their writing skill to make a copy readable and interesting. This is really a huge task and they perform it with ease. A good content writer always comes up with a sign of improvement and positivity. He/she can turn an article interesting with knowledge.

An SEO expert:

Content performs well when it is optimized for search engines. The knowledge of SEO is necessary because it corrects content and makes it user-friendly. There is a basic difference between a writer and a content writer. A writer is free to use poetic thoughts and artistic words, while a content writer uses simple languages to convey a message. Articles and blogs must draw the attention of everyone, not a group of people belonging from the literature background. The knowledge of search engine optimization comes up with the keyword research, tropic research, and the use of keywords in an article. So, a content writer is not just an employee but an associate who goes through complete research for finding the best online success for you. A writer finds satisfaction when you reach your goal. SEOrely is an old and experienced company in the digital marketing field. We have selected our writer’s team with great care. If you don’t know how to handle your online presence, let us do it for you. Hire our content writing packages and improve your presence online.

SEO for Law Firms in 2019

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Search engine optimization is for every business field, no matter whether you are targeting a direct profit or expecting higher traffic for your site. Like other services, law firms are also facing a tough challenge with so many names claiming the best position. So, it is very common that you want higher visitor rate and a top position on the search engine result page. Think about search engine optimization strategies and go accordingly to meet your consumers’ needs.

Think about reality:

Many companies think that only certain tricks and SEO strategies bring them the expected result. Gone are the days when search engine relied on some tricks to improve ranks. Search engines are giving more importance to quality content that fulfills the demand of people. When you have quality content on your site, you can count a higher visitor for your business. Concentrate on the questions that your clients may ask and answer them with satisfied details. Your site will rank above your competitors automatically. Creating original content is an important part of search engine optimization.

Understand search engine result page:

The way results appear on the search engines is different from what it was a few years ago. Google is considering content first. If your writing is clear and it solves a reader’s query, a portion of content will visible on the search engines as the featured snippets, no matter your website rank on the first page or not. Featured snippets come above the results and it holds the ‘zero position’ in the search engine optimization terms. So, you must include question and answer type content and improve the readability of your site.

Consider the voice search option:

Law firms are offering help to companies and individuals to get a legal case cleared. When you have so many competitors, you cannot go for the traditional options for promoting your names. Rather, you can include some strategies that help you directly. You cannot ignore the voice search option. With the introduction of Alexa and Google Home, the voice search has become one of the media of searching content. This feature is not only limited to these devices but also reach the need of commoners with the help of Google assistance. Now, anyone can search for details in a hands-free way.  If your content appears in featured snippets, voice search answers the question and read out to the listeners.

Link building:

Link building strategy is improving your authority on the web. But it is not always about getting a link from an authoritative website. Remember that it is actually a two-way communication. You can also add links from reliable style to make your statement proven. It determines that your work is research-based. Google love such details and it gives your website a priority. Search engine optimization service is not too hard if you successfully understand it.

Update your site:

Update your site always with new content if you want to retain the consistency. Outdated details prove to be harmful to your website. There are other SEO tricks that you can think to earn viewers. Consider mobile-fast indexing that loads your site quickly on different devices. Make sure that you get high engagement for your site by creating some interactive elements. Don’t forget to mention what your law firm is about. Disclose the details about it so that your clients get proper knowledge about you. If you need a search engine optimizations service, contact SEOrely. No matter where your business deals with, they hold a vast year of experience and have knowledge offering services for different names. You will get a complete assurance of their quality work.

How To Improve Positive Reviews For Business

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Reviews are good for any business. The importance and contribution of reviews have been growing over time. When you are going to purchase a product, the thing that decides your product purchase is a review. While there are companies to offer the review posting service, a few of them are genuine and trustworthy. Fake reviews are prevailing over the market. They talk positive things about you, but if they get identified as fake ones, your business starts slipping from its place. Here, we come up with some easy tips that help you strongly grab your successful business goals through positive reviews.

When it is tough to generate positive responses for a new company, the already existed ones have advantages over them. They already have a targeted audience group and can earn good remarks for their business with some strategies. Before going into the real topic, just check the statistic of reviews.

88% of people depend on reviews to decide the quality of a company. 72% of consumer read reviews to trust a local company. 88% of consumers think reviews as personal recommendations.

So, you cannot ignore business reviews. The most effective and efficient solution for getting good reviews is serving best your clients. When they get satisfied results, they also feel happy in expressing their thoughts about you. But, there are factors that boost the process. We are focusing on them also.

Show reviews on your website:

Review posting needs some fine handling, without which it does not make much sense. Publish positive reviews on the prominent place of your website that attracts the attention. It has to deal with a clear design so that your visitors can read them easily.

You can also add the name and photo the reviewers along with responses. You need to seek permission from customers for this. Most companies have a separate page for the reviews.

A positive review not only adds credibility to your website but also talks about your products and gives more details about them. It is a genuine content which helps your customer.

A review needs a quick response:

Review always needs your response, no matter it is positive or negative. When you give a reply to a review, it means you care for your customer. This gesture makes them feel delighted. 

In case of a negative review, you should ask your customer publicly to contact you for solving the matter. You also write an apology note for the inconvenience. This helps you make a strong bond with the customer.

Make the reviewing easy:

Your approach should make the reviewing process easier for customers. No one has the time to find out how to review on your page. So, you must send a direct link to your customers and request them to share their thoughts regarding this.

You can simply make a review form which should not put a burden on your customers. They can easily send you their experience with minimum clicks needed.

Regularly check your review site:

If you are running a company, you must check websites or directories that accept reviews from customers. Visit the most popular websites and check whether you have any reviews or not. Customers sometimes visit directories to check what others said about you.  Yelp, glassdoor, mouthshut, and more are some of the most popular websites for reviews.

Share customer reviews on social media:

You must share customer reviews on social media. It is a public platform and it is the place where your customers stay. When you share customer reviews on social platforms, they are exposed to more consumers. Your business grows significantly.   So, these are the things that you can easily do for improving your review posting. If it seems tough to you, hire review posting service offered by SEOrely. The company has adopted some true approaches that mention strengths of your company to your customers.

Best Way To Promote Your Business Online

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Search engine optimization and digital marketing come together when you are promoting your online presence. Some essential factors will always be there for your websites and business. Here, we talk about some creative options that remain static in the ever-changing landscape of digital marketing. When you are in the digital marketing and search engine optimization fields, these factors will be there in your priority list.

Email marketing:

Email marketing is one of the old practices search engine optimizers often do to make your business popular. This is really an effective strategy because the chances of conversion are higher with email marketing. Here, you send attractive emails containing offers, discounts, and important details for your business. But, the rate of email opening is not very satisfying unless you are a big brand.

Social media marketing:

If anything is interesting to do on the web, it is posting on social media. Creating innovative plans for your business is one of the toughest but entertaining things to do. Post some beautiful images and content that attract the attention of users. Social media marketing is one of the best options. Social media is important for digital marketing. Since it is the place where customers reside, you must have a strong presence on these platforms.

Content marketing:

Content marketing cannot go wrong when it is about your digital marketing strategy. It is more like storytelling that helps you brings out important details and messages of your business interestingly. No one loves boring content no matter how useful the content is. You have to cover some interesting topics to have readers read your content.

Pay per click:

Pay Per Click holds a high success rate because it puts your ads to the right audience with the right amount of attention. Your business ads will be displayed on someone else’s sites that share the same customer group. So, it is undoubtedly an effective solution for your business.

Search Engine Optimization (SEO):

Search engine optimization is a needed element for your digital marketing. It improves your online presence and takes care of your business needs.

You need an experienced team who handle all these responsibilities correctly. Seorely offers you strong support to your business. They have a team that knows how to promote your business on the web. If you need details regarding search engine optimization and digital marketing, contact Seorely.

Local SEO 2019 – Trends To Consider

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How many online visitors turn into your real buyers? Have you ever counted this fact? Businesses with an offline store are always expecting high footfall at their shops. Only search engine optimization is not enough for your needs. Here comes the demand for the local SEO that improves your exposure to those who are searching for your products. In 2019, search engines are offering some real benefits to local businessmen. Though search engines have already benefitted the local search by giving them the topmost position on the search results, the new trends introduced by them come up with a great promise. So, get ready for a new start with the updated local SEO 2019.

The conversion rate for local searches is as high as 78%. So, you must not ignore the local SEO to improve the profit level of your company. Here are some options that you can try to enhance the visibility of your products on the local search.

Live Inventory Feeds:

Local inventory feeds offer businessmen to increase the curiosity of buyers with giving details more than local information and directories. When you add real-time information such as the details regarding your inventory and stock, you can expect a higher conversion rate.

Local inventory ads allow retailers to promote their products to the demanding market. Submit your inventory feeds to Google. You can expect much from this feed. If you have a physical store, you must not overlook the benefits of local SEO with these updated features.

Augmented Reality:

Augmented Reality or AR has a widespread presence in gaming applications. But the use of this technology is extended and it entered the search engine optimization world. To give extra benefits to local shoppers, Augmented Reality brings alive the local search by offering complete details of the product. If you are looking for the restaurant near you, local search options offer you a list but AR gives you the real experience of the place. Some companies are even adding the virtual map with the use of augmented reality that offers a great experience to your buyers.

Tracking footfall:

Search engine optimization offers even a more compact strategy when you are tracking the online visiting option. But when it comes to local search, companies always find a difficulty to get the tracking result. When it comes to counting in-store footfall, you can use sensors. Though search engines have taken advanced approaches to offer Local SEO, they do little for the tracking option. But, the future stores many promises for the local search and there will soon be a way to help marketers completely flourish their local business.

Search engine optimization is an ever-changing field to study. New options are constantly introducing. Local SEO has now come up with a broader interest. If you want to improve your sale percentage, Seorely has some great options for you. We have a team that stays always updated with the trends. We give your business the right exposure so that you can expect a higher conversion rate from the local search.

How To Do Guest Blogging For A Website

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Guest blogging is still an important method for your search engine optimization. It improves your domain authority and builds a right backlink profile for your company. SEO experts always implement this strategy to improve your rank and make your company reachable to your audience. But, finding a right blogger and picking the best websites for blogging is really tough. SEO companies provide you with the team that searches the popular websites of your business niches and they have a team of writers who prepare compelling content for your website.

Some companies take the responsibility of search engine optimization on their own shoulder and try to meet their demands. Guest blogging holds a few steps that you need to maintain.  If you want to pick the best websites for your guest blogging, some tricks you need to employ.

Have your own blog:

You must design your own blog sites. Write extraordinary content for your blog sites. When you send a request for a guest blogging, the company you approach to often visit your site and check your content. If it meets their standard, your request gets accepted easily.

Stay active on social media:

Guest blogging service is becoming popular because companies want to spread their presence digitally. If you want to get a request for guest blogging, you must stay active on social media. You can be a reputed guest blogger if you have a good follower on this platform.

Find the best guest blogging sites:

You can sign up to different guest blogging sites and post your content by adding website links. You can search on Google with few keywords that offer you some of the best choices. Some key terms to explore new websites that accept guest blogging are – “want to write”, “write for us”, “add a post”, “submit your post”, and “guest post guidelines”.

You can also filter your search by adding your favorite niche to these search terms such as – “write for us” and “web developers”.

You can also go for twitter search to find more options. You must use the same search term for finding your options.

You must make a list of top sites:

Make a list for your preferred sites. If you don’t know which sites are good for guest blogging, follow other renowned blogger and try to tap the sites they are writing on. Every field has a group of known bloggers who are constantly crafting new contents. Follow their post and write your own. When you hire a guest blogging service, all research work will be done by your hired companies.

Send a request:

Creating a pitch for guest blogging is really crucial because it is the first thing that a company observes before accepting your request. You must follow the guidelines for this. One you successfully establish that you are an expert on your field and you have a good follower, companies will accept your requests also.

These are the rules for guest blogging that you need to maintain. If you do not have time to maintain all of these things, you can simply hire a guest blogging service. You need to choose a name that is experienced in the field. Seorely is a renowned company that serves what you need. They have a team of SEO which comprises of excellent writers, experienced optimizers, and marketers. Let them professionally handle the guest blogging option.

The Truth Behind the Online Review Posting Service

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Online reviews are the first thing that we read before purchasing anything. We trust them and think that others’ experience will lead us to great buying. But, be aware of the buying and selling of online review business as it can spoil your entire experience of the online purchase. Reviews are not exactly what we perceive. Fake reviews are covering the popular review platforms that are misleading and not helpful. If you search for the review posting service, you will get an array of options that are working for hiding the trust on behalf of companies. Though some companies are applying positive ways of earning reviews, the number of such companies is really a few in numbers.

Here, we talk about the sprawling online review business that posts false reviews for companies. Not only do the companies invest in positive reviews, but they also spend a huge amount for generating negative reviews for their competitors. Review posting service is diluted with fake experiences and false results. Let’s talk about some common approaches to this business.

Buying and selling of reviews:

Online reviews bring the real conversion. Companies know the factor very well and this is why they hire online review services for their companies. Many people write positive reviews to improve the brand image of a company. Writing negative reviews is also in demand to tarnish the image of competitors. No matter what, such reviews are hardly reliable and trusted for the buyers.

Fake reviews can lower the reputation of the brand:

Business can suffer from this unfavorable approach. When you came to the business field, you need to handle your competitors very well. But when your company gets a negative review, it can divert your buyers’ attention from you to your competitors business. So, this practice can really bring a headache for you.

People write false reviews to get more discounts:

Sometimes, companies lure buyers to write false reviews with a promise to offer a great discount on their purchase. The innocent buyers write a positive note for the company and enjoy their savings. But, this approach is harmful to the e-commerce industry.

Many companies have a team of in-house reviewers:

Are online reviews trusted or not? With many fake experiences, it has really become hard to trust these reviews. This business gets so much attention that some companies have an in-house review team who manages companies’ reputation. Even the most popular websites also accept reviews from anonymous people and the number of fake reviews is sprawling.

Internet trolls are very common:

Internet trolls defame a company’s reputation. People start intentionally trolling some companies and they share negative reviews to start an argument and tarnish the brand’s image. Internet trolling imposes a real threat to companies and it also lowers the purchase experience of users. Internet review posting is really a hard job to perform.

Companies that are transparently maintaining the review posting service help businesses earn the purchase experience from the verified buyers. Sometimes, clients don’t know how to collect reviews from buyers. The review posting service is designed for this. Seorely offers an authentic approach to promote image with the right feedback. We perform so many strategies to know what your people say. We design online feedback form and send it to your customers. We also share links for giving general feedback with your consumers. Contact Seorely for more details.

Best SEO Rules To Learn

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Search Engine Optimization is extending its network every day. New rules of optimization keep people engaged with new thoughts. This is why SEO experts are updating their strategies and come up with new plans to promote your business. Since the year 2018 is nearing to its close, it is the best time to look back at the past and mention some great innovations that optimization world has gone through.

Mobile first indexing changed the complete SEO scenario:

Every website has now become mobile-friendly to grab the maximum exposure from the market. Since users tend to use their smartphones for searching data, responsive websites meet their demand and offer a great visual similar to the desktop version. Websites which are not ready yet to explore the world will lose the opportunities to their competitors.

For mobile indexing sites, content parity will not be an issue:

When you shift to the mobile version, there is less to think about content parity because search engines consider your mobile version for the ranking.

The mobile version should not be oversimplified:

It is really important to make Google and other search engines understand what your site is about. The clarity of designs and content is a key factor. But, that does not mean you keep your design simple. When it losses the attractive value or individuality, you can experience a drop in consumers’ preferences.

Use Rel-Canonical Over Nonindex for Duplicate Content:

The non-index pages are dropped from indexing. But when it is about duplicate content, the Rel-Cannonical tag will be more helpful because it shows the most preferred version of your page.

Duplicate pages can be indexed but the relevant versions will appear on the result:

Google may index both sites containing duplicate content, but only the relevant pages will be shown. Google consider relevancy and personalized factors such as locality for more details.

Googlebot doesn’t use cookies when it crawls:

Googlebot does not respond to cookies. If you use cookies for A/B testing, you need to put Googlebot in the group so that it can check the best version of your page.

410 will work quicker than 404:

Those who are in the search engine optimization field did not differentiate much between 410 and 404 errors. Both commands remove pages from indexing. But, some optimizers experienced that 410 commands remove a page from indexing quicker than 404.

Robots.txt can be indexed if the page has links:

If your pages have backlinks and are blocked by robots.txt commands, then those pages can be indexed by search engines. It is better to use nonindex tags instead of robots.txt to drop the indexing option.

Bad internal linking can affect page indexing and ranking:

You must monitor the internal linking on your mobile to ensure a better indexing and ranking opportunities. If the internal linking is poorly done, it affects your online appearance.

These are some unknown factors of Search engine Optimizations that you must know. If you need the best SEO team for both on-page and off-page optimizations, contact SEOrely. The company is run by experienced teams who understand the core of search engine optimization processes and improve your presence online by implementing some must-to-include rules which are ignored by most companies.