5 SEO Trends For 2019

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Search engine optimization adopts new rules and strategies every year. Competition gets tougher with so many business players and marketers. There is a demand for showing the relevant results to users has been felt. The policies of search engines have changed to meet the expectations of visitors and they develop new technologies to serve more satisfyingly. Along with this, SEO strategies have also changed. If you want to improve your ranking, follow the rules mentioned below. Every search engine optimization service starts adopting them to offer you the best result.

  1. Mobile-first indexing:

Mobile-first indexing has already been applied by many companies in order to survive in the race. Google has announced that websites that are mobile-friendly have given priority in the indexing and ranking. They use the mobile version of your website to display results according to the search terms.

  1. Page speed:

Page speed is a very common factor in SEO and everyone knows the benefits of it. It has been one of the most important factors for search engine optimization plans. If your sites take a longer time to load, your users will not visit your site and prefer your competitors over you. As one of the best search engine service providers, we always give the utmost importance to the page speed.

  1. Brand as a ranking factor:

Search engines give priority to brands and enlist their sites above others. Getting the brand recognition is not tough, though. All SEO companies have their plans to give your name a brand image using the online brand mentions. The unlinked brand mention is a way to make search engines believe that you have a brand identity. Backlinks are essential to improve the authority of your site. We also do more to give you a satisfied result. We have influencers who talk about you and check your competitors’ strategies to offer you a position above others.

  1. Amazon search:

Amazon is not a search engine but it uses a similar algorithm like Google for its internal search. For marketers, it is the best marketplace to show and sell their products. As per the data, around 56% customers visit Amazon when they want to buy anything. If you are a businessman, tap the profit with the Amazon presence.

The 2018 year has seen a lot of inclusions of different SEO strategies with VR and AR technologies. They will remain the future also for offering some extraordinary results to companies. At Seorely, we promise you to improve your online business with the best effort. Our SEO teams are open to the trends and they also find the best way to apply them. If you want to get more traffic and profit, contact us anytime you want.

 

 

Google Penalties And Search Engine Optimization

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Google is always relying on the users’ satisfaction and its algorithms change with time to meet the best request. So, when you get a Google rank, you are following the rules set by the search engine itself. But, Google is more than what you think. It understands each website and has a team of the elevator who considers every detail your website gives. It also penalizes your site if it gets something wrong in it or someone complains about your site to Google. Search Engine Optimization is important, but don’t build up a chance to get penalized by Google.

Penalties and Filters:

Many people wrongly conceive these two concepts – Penalties and Filter. There are some who use the two terms interchangeably. Penalties are decided after the manual action has been done by Google authorities. Google employers review a site manually and find every detail. You can check whether your site gets Google Penalty or not by visiting Google search console. Click the ‘manual action’ option. If you don’t find any message, then your website is free from it.

The filter is the process when your site gets algorithmically suppressed. For example, algorithm panda can lower your site down if it has poor quality. If you are suspected with this problem, you cannot rank well on search engines. Panda and Penguin were known to be algorithm filters. If your site were running with an issue, they put a flag which is hard to get rid of.

So if you want to boost your search engines rank, you need to make sure your site hasn’t an issue.

The Types of Penalties Set By Google:

  • Sitewide matches – effects the entire website.
  • Partial matches – checks the section of a website.

There are some occasions when Google decides to check a site manually, including hacked site, user-generated spam, spammy free hosts, spammy structured markup, unnatural links, cloaked images, and more.

What causes a penalty?

Google penalty depends on so many things, but the recent study revealed that aggressive optimization is one of the reasons for it. When you get punished for unnatural links, this means you are buying links to improve your ranks. Your search engine company must be aware of that.

Another reason for the penalty is for the content. If Google identifies that your content is designed only for the search engine optimization purpose, you will lose the desired rank.

Is the penalty permanent?

Google has announced that if you want to finish the penalty term, you have to clear up all wrongdoings. Only then, you will get a clean cheat from the search engine. In this case, you need to work hard to gain a good rank.

To check whether your site gets penalized or not, visit ‘Google Search Console’, click ‘search traffic’, and visit ‘Manual Action’. If you need a professional help to handle this matter and search engine optimization work, contact SEOrely. We are helping companies find a transparent way to make businesses. The team of experts is proficient in optimization works and keeps your site away from spam.