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Links are an instrumental part of the algorithms the search engines use to determine any website’s page rank. However, it is possible to achieve a high page rank without link building, but for those that do, it usually doesn’t last. Therefore, if you want your web pages to receive high rankings, you need to develop some effective link building strategies.

Here are five effective link building strategies you can use to give your web pages a boost in the search engines.

1. Buy Listings

You can buy listings from sites such as the Better Business Bureau, TRUSTe, and, etc. These types of links have a strong authority value and they will also provide you with badges you can put on your website that will help gain user trust which in turn will generally help your conversion rates as well.

2. Press Release Distribution

Press release distribution used to be a very popular method of link building. However, even though it’s still very effective, many marketers have discontinued using them, but they shouldn’t have. Most press release directories will allow you to insert two to three of your links within the body of your press releases. And due to the sheer number of press release directories online, you can build links quickly and easily using this method. However, you do need to learn the proper way to go about it, which is outside the scope of this article. However, there are plenty of resources you can learn from online.

3. Text Marketing

Text marketing is one of the best ways to build links. Almost everyone will open a text message shortly after receiving it. That means more eyeballs on your messages and the more chances you have of people sharing your links if the content and your message are powerful enough. Just make sure you add a strong call to action with all your SMS marketing efforts that include a request for the reader to share your link with their friends. You can easily perform your text marketing by using text messaging software to automate the process.

4. Use Varied Forms of Content

Everyone knows that putting out high-quality content is a great way to get links and for having that content shared. However, when people think of content they generally only think about written content, but content goes way beyond that. Have some videos made and have them posted to all the major video sites. Just make sure you include a link to your website in the description. YouTube links are extremely powerful.

5. SEO Matters

Don’t even bother building links if your website has not been technically optimized; otherwise, you are just wasting your time. You need to make sure your site loading speeds are minimal. You can check your website’s load speed using Google’s PageSpeed Insights tool.


You also need to make sure your website is mobile responsive, doesn’t contain any canonical errors, duplicate meta data, duplicate content, redirect chains, 302 redirects, 404 errors or any incorrect uses of things like the no index and no follow directives, etc.

You can use one of the many online tools to test your website or solicit the help of an internet marketing agency for the best results.

Author Biography

Sophorn Chhay

Sophorn is the marketing guy at Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation.